Google wants to shake up advertising creation with its Gemini AI. From March, Gemini will power Google's advertising products to allow companies to create a campaign from scratch, and adapt it in real time.

These creations will be based on the prompt written by the company, but also on the universe of its website. On the visual creation side, the content generated using the Imagen 2 tool will be able to show characters in action. For example, a child... This article is reserved for subscribers. You have 82% left to discover.