High-protein yogurts: real trend, false promises?. In 2023, this ultra-fresh segment will generate more than 82 million euros in turnover.
Danone was the pioneer in the segment with HiPro, its brand launched in the United States in 2015 then imported to France. Nestlé then launched with Lindahls before the latest addition, Arla, a Danish company. The promise? A high protein content to help athletes in their daily diet. But behind the labels and promises of manufacturers, questions about the composition of these products remain.