Consumers are "giving more and more voice," says BazaarVoice. For 77% of French people, it is content from other users that arouses the most trust.
87% ofFrench people, complete an Ifop and Opinion System survey, consult customer reviews before making a purchase decision. For Internet users "more and more demanding", opinions and the average rating are becoming more important, notes a study by the company Partoo. The phenomenon has disrupted purchasing processes as well as the commercial practices of companies.