Google releases a series of videos for website owners that provide an inside look at how the search engine works on its various components. Each chapter demystifies essential SEO principles, equipping viewers with practical strategies to improve their site's search engine ranking.

The first episode of the series, moderated by Gary Illis, a development engineer in Google's search team, reveals the three most important steps behind the engine. The following chapters will delve into the techniques for improving the site's visibility in the search results.