How Facebook fed on its users' personal data to become the titan of online advertising. This strategy of making ads ‘organic’ in relation to the content around them has ended up becoming the model for most social platforms and site publishers.
“Mark Zuckerberg succeeded in convincing people across the globe to spend more time at home, but he also made them want to share millions of personal data on their friendly and romantic relationships, their tastes, their hopes and their fears,” insists American analyst Jérémy Goldman to Le Figaro.