In Bordeaux, winegrowers are angry: “1.89 euros per bottle? This is the price of misery” Despite the fear of reprisals, they demonstrate every week in front of purchasing centers or traders' warehouses. “Major distribution sets ever lower prices for traders, who impose unbearable prices on us,” denounces Didier Cousiney, spokesperson for the Viti Collective33.

“It only takes one year of drought, frost or hail to produce fewer quantities," breathes the winegrower.