In Japan, McDonald's launches a perfume with the smell of… fries. The Japanese subsidiary of the fast-food chain released a visual inspired by a perfume advertisement.
The ad shows a woman, wearing a richly decorated earring and red lipstick, spraying herself with a bottle of perfume, very inspired by the packaging of fries from the famous fast food restaurant. Three different flavors are offered: the classic salty McFries, the “seaweed salt and nori plum” fragrance and finally the garlic and black pepper mayonnaise scent.