Barbie celebrates 65 years with tributes to inspiring women such as Helen Mirren, Shania Twain, Kylie Minogue and designed Barbie dolls in their image. Barbie's 65th year comes after a landmark moment in the brand's history with the release of the movie "Barbie" in 2023.
After Barbie's birthday on March 9, the brand will continue to celebrate throughout the year, including additional partnerships over the next 65 days, and additional activities throughout the fall. The company Mattel is based in Los Angeles, California.