João Paulo Pacifico is the only super-rich in Latin America who has signed the Proud to Pay More (Taxes) manifesto. Pacifico, heiress Abigail Disney or Brian Cox of Succession argue that the status quo exacerbates a growing and harmful inequality that threatens democracy.

“Replacing taxes with philanthropy is privatizing common well-being,” he says. The Brazilian deploys such a harsh speech against the most sacred aspects of capitalism that it is surprising that he has built such a successful career in that world.