Lavazza teaches young people in Naples to become bartenders - Ansa 2030. The aim of the program is also to spread the culture of coffee by offering the opportunity to transform this passion into a profession.

From 2017 to today, 'A Cup of Learning' has been promoted in 16 countries around the world, trained over 400 beneficiaries and enabled the activation of more than 90 internships in the restaurant and café sectors. An edition, the Neapolitan one, which was a source of inspiration in Lavazza's choice to talk about the project in the Rai fiction 'Mare Fuori'