Men who dress like this are distinguished by three criteria: a deliberately unfashionable cut, natural and soberly dyed materials, an attachment to the product and not to the brand. This trend is based on a half-fantasized stereotype, that of old silver families.

It is entirely possible to combine a tailor-made suit with store-bought clothing, in a style mixing quality, durability and ordinary. Quality means price, but not necessarily overpriced. Therefore, this wardrobe isbased on an “objective” value and not on a value.