Mimetic, treatments that “crack” the skin code. Barely launched, the French label is already a hit online, at Bon Marché in Paris, in pharmacies and massage parlors in upscale neighborhoods.
Maximum concentrated formulas that mimic skin mechanisms. Their only scent? That of the assets that make them up from 20% to 30% (which is enormous in the industry). Their packaging? Tubes of medicated cream and dropper bottles sold, at a reasonable price.