Mutti and Festival Sanremo celebrate Made in Italy - Terra e Gusto. Mutti, a Parma-based company, leader in Europe in the tomato derivatives market, is, in fact, for the first time, a partner of the San Remo Festival.
The partnership materializes in the extensive communication activity aimed at promoting the new Mutti fresh soups: genuine, made with 100% Italian tomatoes. The main activity involves the branding of the train, which will offer a tour through the streets of the center.