New WhatsApp command function makes it easier to interact with business customers. As of: February 5, 2024, 8:00 p.m WhatsApp updates business features: New commands now available for Cloud API users to improve customer interactions on iOS and Android.
The goal of the new function is to optimize the exchange between companies and customers. Similar to the quick reply option for standard business accounts, the commands allow even more targeted communication. For the customer, this means an increase in convenience and efficiency, as the full text does not have to be entered.