On, the Swiss sports shoe brand that we can't get enough of. Founded in 2010, the Zurich company, which counts Roger Federer among its shareholders, supplies shoes for runners and American tourists alike.
A brand born from a shoe, the Cloud, and a revolutionary idea: a jagged sole, providing both cushioning and responsiveness. Fourteen years later, the famous sole and On models are everywhere, on the feet of runners in the parks of Paris, London and New York.