Oscar 2024: The Academy's strategy to recover the lost rating. The expectation for the ceremony has been falling year after year and is reflected in the audience numbers.
For this Sunday, March 10, the authorities of the Hollywood Academy decided to replicate a format that they did for the first and only time in 2009. The Academy is playing all its cards this time, and not only wants to attract lost audiences again, but also wants to collect new fans who will begin to be interested in the gala.