Over 1 billion trips in the world, Italy a luxury segment destination - Itineraries. The international panorama regarding tourism "is in turmoil, with international travel numbers reaching 1.29 billion in 2023, marking a notable increase compared to 2022" In the first 11 months of the year, 118.2 million arrivals and 397.5 million presences were recorded, with a significant increase in the internationalization rate.

Over 1,100 exhibitors from 66 countries are expected at the 44th edition of Bit.