R5, the charm of nostalgia. Like many old brands, the diamond firm gives in to a classic recipe, that of retro-marketing.
Young drivers of the 1970s and 1980s dreamed of trading in their 4L to enter modernity behind the wheel of the R5. Now that they have the means to afford it, they need to be reassured to help them abandon their good old thermal engine. For Renault, the challenge is twofold: to forget the sluggish end of the career of the Zoe, the hope of the electric car of the last decade.