The number of active users on social networks has crossed the threshold of five billion people in 2023, or 62.3% of the world population. In July, this percentage stood at 60.6%.
The number of social users thus increased by 5.6% in one year over the past year. The typical social media user now spends 2 hours and 23 minutes per day on their social platforms of choice, with activities ranging from shopping and connecting to entertainment. The leading social network in terms of audience, Facebook (Meta group), celebrates its 20th anniversary on Sunday, has a total of 2.19 billion users.