Online trading has jumped fivefold in the last decade, from 4% to 20% of sales turnover. In the ultra-orthodox sector, the rate of online shopping stands at 14% of the shopping cycle, a jump of 4.5 times compared to the rate a decade ago.
The study also examined the impact of the Iron Swords War, and it shows that online purchases in Israel increased compared to sites abroad. During the war there were changes in the scope of general consumption: there was a decrease of 12.3% in the field of fashion.