Kristin Juszczyk is the wife of a San Francisco 49ers player who will play in the Super Bowl. Two weeks ago she created a coat with the number 87 of Travis Kelce, a Kansas City star.
The garment became an absolute boom and uncovered a phenomenon. Her presence is an incalculable boom for the league, which tries to be measured in millions of dollars. The boom is best explained with a fact that was recorded on social networks: the young designer went from having 60 thousand followers to 850 thousand.