Lionel Messi will be one of the great figures that will appear in the 70 advertisements scheduled for Super Bowl LVIII, which will be played next Sunday in Las Vegas. Other titans of sports and entertainment, such as Tom Brady, Jenna Ortega, David and Victoria Beckham and Anthony Hopkins, will also appear in ads.
This edition of the NFL title duel will have the most expensive commercials in history, with a price of seven million dollars for a 30-second space. The record for views was established in the last edition, which the Chiefs beat the Philadelphia Eagles, with 115.1 million viewers.