Tennis, golf, horse riding: the ‘rich’ sports in the locker room. In the wake of the “preppy’ trend, these disciplines, historically reserved for the elite before opening up to other populations, inspire creators.
Never have sport and fashion been as linked as in 2024, the year of the Olympic Games. Capsule collections of all kinds, new alliances - the luxury group LVMH is a premium partner of the Paris Olympics -, exhibitions retracing the origins of this union.