Yoram Bowman will receive the Lifetime Achievement Award for his great contribution to the Israeli advertising industry. Bowman was also the campaign manager of Ehud Barak in 1999, Benjamin Netanyahu in 2009 and Yair Lapid in 2013.
The ceremony, which was initially planned for November but was postponed due to the war, will take place on February 18 at the Tel Aviv Museum under the direction of Omer Jordani. 46 moves advanced to the final stage of the Effie 2023 competition, which will compete in 20 categories.