The campaigns of Claudia Sheinbaum and Xóchitl Gálvez officially started on March 1. EL PAÍS analyzes the rallies, press conferences and messages on social networks of the two leaders in the race for the presidency.

The results are presented visually, with a “word cloud” based on the most frequent concepts. Both candidates share three of their most common words: “Vamos”, “Mujer” and “Mexico”