Tadiran group and the Hollywood presenter Morgan Freeman are launching a new campaign led by him. The new campaign - "at the push of a button", presents the technology in Tadiran air conditioners that not only merges the space, but ensures healthier air.
The cost of the campaign is estimated at millions of shekels. According to market estimates, the actor will receive about a million dollars for the continued cooperation with the company. The Hollywood production included several days of filming that took place in Los Angeles.