Tiger Woods presents the Sun Day Red brand a month after his 'divorce' with Nike. The golf champion launches his own firm at “the right time in his life”, after living under media pressure.

“My brand will embody a love for playing and competing and we will be for people who share those values, whether on the golf course or in life,” said the golfer. The brand's launch date will be next May 1, and the 48-year-old player promises "innovative performance clothing and luxury lifestyle fashion"