Transsion, the little-known Chinese smartphone giant. A true giant in Africa, where it holds 50% market share, this manufacturer specializing in the entry and mid-range has become the fifth seller in the world in 2023.
It is arriving in Central Europe. A potential giant, yet invisible in Western Europe, North America but also in China, its original homeland. And for good reason: although present in seventy countries around the world, its area of influence is very wide.