There has been great demand from Israeli consumers to purchase items of international brands through shipping companies. Zara is the leading brand among them.
Turkey is about to celebrate the summer with extra-large sales, which give up to 60% off fashion collections. The Turkish lira has been declining in recent months, which plays in favor of the Israeli consumer, with a basket that can reach 1,500 liras without exceeding the Israeli tax limit of $75. The Israeli customer benefits twice: both from the large discounts on fashion items and from the price differences between Israel and Turkey.