Some parents are willing to spend a large amount of money to give their offspring a grandiose birthday. A trend that has been well understood by some professionals in the sector.
Funbooker, a platform specializing in leisure experiences and activities, says children's birthdays hold an important part of the turnover. The company says there is a "trend in strong growth and structuring on the side of the children's birthday party industry in the UK" The company also says that the trend is growing in the U.S. as well.