Valeo is participating for the first time, from March 10 to 12, in the South By Southwest 2024 American digital festival in Austin, Texas. The game, developed with Unity, a gaming juggernaut, integrates the real environment of your car, offering a unique experience and new challenges with each journey.
“It's not a virtual world, but the real thing around you, which you see through the windows of the car, in augmented reality,” summarizes Geoffrey Bouquot, Valeo's innovation director.