Virginie Efira becomes the first French ambassador for Lancôme. The Cesar-winning actress embodies the new face of the French cosmetics brand.
The 46-year-old actress who has just welcomed her second child does not intend to play a simple model, but promises to be the spokesperson for an uninhibited and liberated vision of beauty. “Lancôme conveys for me the idea of an assumed femininity which is neither a hindrance nor a disguise, but rather the revelation of a radiance that we find inside ourselves to be in touch with the world », declared the actress.