Vision Pro headset: will Apple create a new market, 17 years after the iPhone?. For the first time in a decade (the launch of the Apple Watch connected watch), the Californian giant is breaking new ground and adding a product to its catalog at $3,499.

But as is often the case, the helmet bearing the bitten apple logo was expected by the industry to energize and solidify this market, which is still reserved for “early adopters”, the initial followers.