Women between 25 and 35 years old are making a splash on social networks. Brynn Wallner, 33, launched Dimepiece, a site and an Instagram account dedicated to women and their timepieces.

Anne de Pontonx, 26, founder of Françoise Paris, a 100% feminine vintage watch site: "My customers are mainly women, especially Parisians, who want to have fun and mark their 30th birthday" A study published in 2022 by the consulting firm Deloitte details that 83% of women buy...