On the wrist of Brynn Wallner, 33, an elegant French Tank from Cartier - the small model, in steel and quartz movement. The young woman offered it to herself in 2021, shortly after blowing out her thirtieth candle. A landmark purchase for this American watch enthusiast to the point that she launched, at the beginning of the pandemic, Dimepiece, a site and an Instagram account dedicated to women and their timepieces. With his Cartier, Brynn is the feminine embodiment of generations Y and Z, who cultivate an increasingly pronounced interest in watchmaking.
A trend confirmed by Anne de Pontonx, 26, founder of Françoise Paris, a 100% feminine vintage watch site: "My customers are mainly women, especially Parisians, who want to have fun and mark their 30th birthday. " More generally, the segment of watch consumers is booming. A study published in 2022 by the consulting firm Deloitte details that 83% of women buy...
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