Wendy Guevara, the most famous transgender figure in Mexico, is now the image of an international cosmetics brand. The trans content creator and actress posts some photographs on Instagram modeling a MAC lipstick and her followers celebrate her.

MAC describes itself on its website as the “global authority on professional makeup” and celebrates diversity and individuality. The singer and actress Danna Paola is another Mexican personality who represents the brand as a ‘global ambassador’ and her favorite shade is darker, Whirl.