#NoSpendFebruary (“spend nothing in February”) has already gathered thousands of videos on TikTok. Consumers are invited to limit their outings to restaurants, bars or the cinema to concentrate on essential purchases.
The objective? Learn to manage and save your money in a society that encourages overconsumption. Although there are more than 10,000 publications under the hashtag # nospendFebruary, the challenge seems more popular across the Atlantic than in France. In fact, few French Internet users have posted their testimonies.