[HIGHLIGHTS] “An unfortunate mistake”: when France uses a photo of Switzerland to promote its Games in 2030

The Provence-Alpes-Côte-d'Azur region used a Swiss landscape in a promotional campaign for the 2030 Olympic Games. Wishing to highlight an idyllic landscape with a chalet and a blanket of snow, PACA has, in fact, highlighted the Val d'Hérens, a Swiss valley.

“It was an unfortunate mistake due to too rapid communication. We should have checked three times,” finally concedes the region’s press service.