Messi will appear in a 60-second Superbowl ad during the Super Bowl on Sunday February 11th. This will be the first time that the flea appears in a commercial at the biggest sporting event in the world.
"Messi needs no introduction, he is a cultural icon right now," explains the company's vice president of marketing. The advertisement in the Superbowl is part of the capital's considerable investment in football. "Ultra" is expected to cooperate with the Men's World Cup in 2026.