The DFB is entering into a partnership with the content platform TikTok. Fans will now receive exclusive content about the home European Championship.

In addition to the Nike deal: DFB presents another new partnership. As of: March 23, 2024, 7:56 a.m By: Johannes Skiba CommentsPressSplit The DFB's change of supplier from Adidas to Nike from 2027. By the way, another remarkable partner was presented with TikTok, which is intended to make German football more approachable again.