Money talks: How much the hot romance between Taylor Swift and Travis Kelcey is worth to the NFL. According to a company that specializes in analyzing the world of sports advertising in the United States, the romance caused more than 330 million dollars in revenue.
In addition, compared to last season, the number of women watching the games increased by more than 9%, while the percentage of men increased by only 6% in the same period. The company Apex Marketing Group conducted a study and found that thanks to the great exposure brought by Taylor Swift, the league earned over 330million dollars.