Super Bowl 2024 is the most watched broadcaster in television history - voila! sport. The grand final between Kansas City and San Francisco drew a record 123.4 million viewers across all platforms, and a total of 202 million viewers in the US.
The CBS broadcast alone brought in 120.0 million viewers, the largest audience in history for a single network. The game itself - only the second Super Bowl ever to go into overtime - created many storylines and attractions for the viewer. Patrick Mahomes won his third career Super Bowl MVP, joining Tom Brady and Joe Montana.