BMW Italia with AC Milan for diversity and inclusion - Mondo Motori. BMW Italia promotes the culture of diversity thanks to the collaboration withAC Milan in the "+ Diversity is More" campaign.
The project was born as a constructive response to the episodes of intolerance that occurred in some international stadiums. The symbol of the index fingers of two hands crossing to form the "+" sign will be used in all communication materials and will accompany the claim "Diversity is More". Furthermore, it will be declined in different ways, such as "More Beauty and More Love" to underline the richness that arises from diversity.