BMW Italia promotes the culture of diversity thanks to the collaboration with AC Milan in the "+ Diversity is More" campaign, which also promotes social inclusion, and acts as a spokesperson for values that are part of the DNA of the two companies.
Photo story of the "+ Diversity is More" campaign - Photos - Ansa.it
On the occasion of the Serie A match Milan-Atalanta, scheduled for Sunday 25 February, the project, which was born as a constructive response to the episodes of intolerance that occurred in some international stadiums, will be presented in preview.
Furthermore, during the match, the stadium speaker will explain the meaning of the joint inclusion project of BMW Italia and AC Milan;
and the stadium LEDs intended for BMW, match sponsor of the match, will be dedicated to the communication campaign "+ Diversity is More" signed by the two logos BMW and AC Milan united for the first time by the "+" sign.
The symbol of the index fingers of two hands crossing to form the "+" sign will be used in all communication materials and will accompany the claim "+ Diversity is More".
Furthermore, it will be declined in different ways, such as "More Beauty and More Love" to underline the richness that arises from diversity in each sector.
"Diversity - declared Massimiliano Di Silvestre, president and CEO of BMW Italia - is the foundation of the success of the BMW group. Employees from more than 110 countries around the world work successfully together: people from different cultures, with different Religious viewpoints and beliefs operate, side by side in teams distributed across the world, developing creative ideas and innovative solutions for sustainable mobility in the future."
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