Twitter (now X) will soon launch a video app for smart TVs, similar to YouTube. The move is part of an attempt to increase its profits and deal with declining usage.
The video app will allow users to watch content on Samsung smart TVs and Amazon Fire TV. This move is consistent with Musk's recent statement that X will become a video-based platform — and one that "has everything," from a chat app to a payments app. The announcement comes after a study by Edison Research found that in 2024 there was a 30% decrease in the use of the site compared to 2023.