Italian motors among the protagonists of Identitalia - Mondo Motori. The initiative, which was joined by over 100 companies for a total of 113 brands from all sectors, was created to celebrate the 140 years of the Italian Patent and Trademark Office.

Among the Italian motoring brands represented at the exhibition, there are also Ducati, Ferrari, Fiat, Lancia, Maserati, Pirelli and Vespa. The aim of the exhibition is to enhance an industrial heritage, planning and material value for the country.