JLR writes to dealers: transition to agency model suspended. JLR (i.e.
Jaguar Land Rover) joins the already long list of those who believe that the customer sales agency model is not acceptable for the moment. The move to the agency model would have allowed JLR to take full control of the car sales process, both online and in showrooms, giving dealers - who would become agents - a fixed commission for each car registered. It was born from the desire of car manufacturers to get closer to the consumer at a time when the purchasing process is becoming increasingly online.