Lancia will enter France and Spain in the second half of 2024 and Germany in 2025. The Lancia distribution network will be made up of 10 showrooms in Belgium and 6 in the Netherlands.
Lancia is proceeding with the 10-year strategic plan which includes the introduction of three new models, one every two years, an electrification strategy, the restructuring of the Italian network and the return to Europe with a network of over 70 new dealers in 70 main European cities. "These first months of the year mark the return of Lancia to Belgium and the Netherlands, a fundamental step towards becoming a desirable, respected and credible brand in the European premium market"