After Italy, Lancia - a Stellantis brand - returns to Belgium and Holland, the first two European countries where the New Lancia Ypsilon will be introduced.
The Lancia distribution network will be made up of 10 showrooms in Belgium and 6 in the Netherlands, with 13 and 6 after-sales assistance points respectively, all operational for the launch of the New Ypsilon.
Lancia will enter France and Spain in the second half of 2024 and Germany in 2025. Lancia is proceeding with the 10-year strategic plan which includes the introduction of three new models, one every two years, an electrification strategy, the restructuring of the Italian network and the return to Europe with a network of over 70 new dealers in 70 main European cities.
"These first months of the year mark the return of Lancia to Belgium and the Netherlands, a fundamental step towards becoming a desirable, respected and credible brand in the European premium market. With determination and commitment we are ready to become one of the Stellantis brands protagonists of the automotive panorama of these two countries which will pave the way for the other European markets involved in the internationalization process of the brand. The meeting with the dedicated sellers from Belgium and Holland was the opportunity to share the 10-year strategic plan of the brand and the relaunch plans for the respective countries. After Holland and Belgium, Lancia will enter France and Spain and in 2025 in Germany" explains Luca Napolitano, CEO of the Lancia brand.
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