Chinese social network plans to further extend the time of videos on the platform. Soon you will be able to upload 30-minute videos.
This move marks TikTok's ambition to become a platform for all types of content. Meanwhile, YouTube is going in the opposite direction with Shorts - and giving greater expression to short videos. The short video app has already made a big splash in the music industry, and has even launched a music streaming service in several countries. The Chinese social network has started a new experiment - and encourages posting full-screen horizontal videos.